Media planning is one of the four key disciplines within advertising, along with account management, brand planning and developing creative. Typically, media planning is a role that falls to an outside agency, but some companies choose to keep it in-house. Media planning entails finding the most appropriate media platform to advertise the company or client’s brand/product. Media planners determine when, where and how often a message should be placed. Their goal is to reach the right audience at the right time with the right message to generate the desired response and then stay within the designated budget.

Simple enough right?

As you could imagine, media planning can be a challenging role, involving multiple areas of expertise. Media planners must always keep in mind audience, timing, message and desired response—all while staying within the budget. That’s dozens of media planners use At Sociplex, we scour Youtube for high traffic content creators whose platforms reach a minimum of 5,000 active subscribers. The Youtube Influencer strategy allows a brand to exponentially multiply their viewer base all while spending a fraction of what it would take to secure that user base via traditional online marketing methods.

Would you like top learn more about how you can integrate Youtube Influencers into your media strategy? Fill out the form located HERE and an Agent will get right back to you!

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